A UHNWY from the Arctic Circle, Mr. S YETI has diversified interests and influence at a very high level. He made the bulk of his wealth through construction of sub-stations for environmental monitoring, primarily for defense and communications contracts but he also used them philanthropically for monitoring endangered wildlife. He also dabbles in transport infrastructure and industrialist projects such as penguin traffic management, polar bear policing and ice cap governance. Although a bit eccentric, he is considered a tycoon of his industry - as powerful in physical build as he is in business leadership and influence.
During 2020 he and his family started to venture out into the world as they sensed something was going on. They discovered that human beings were not all that bad and decided it was time to try to integrate.
He had already salvaged an abandoned 200ft ice breaker vessel several years ago and under maritime law, he now owns it. It is In very rough shape, it needs a complete refit and he needs to learn how to use it. But like all wealthy individuals, he feels like he has a target on his back in a culture where taking advantage of the rich is considered the only way to get ahead - so he is slowly discovering the marine industry one step at a time.
WHY GET INVOLVED?
For companies that participate, there is a guarantee of a more unique and effective marketing strategy over social media.
The content is humorous, unique, thought-provoking and attention-grabbing.
The content breaks the intimidation that comes with formality while remaining professional.
It delivers brand values in a less serious, more informal, manner.
Mr. S. Yeti achieves the necessary marketing end goal: He is equally memorable and relatable. His back story is extremely unique, as most owners’ stories are.
MHG Insurance wanted to promote their new product, Trip Cancellation Insurance
US Superyacht Association needed some light relief during seminars so Mr YETI hosts a tell me anything session
In 2019, Mr YETI formed a band, made up from various talented individuals within the marine industry to raise funds for the Bahamas post hurricane Dorian. They called themselves the RIP TIDES and debuted their first track at the International Superyacht Awards during the Fort Lauderdale Boat Show.
Luxury Law wanted to have some fun and so became Mr Yetis transactional lawyer for his Icebreaker yacht.
informa needed some help setting up the Miami Boat Show - Mr Yeti volunteered his expertise